In part one, we suggested 5 essential books to understand and practice marketing in the modern landscape. Many of you liked the list and asked for other suggestions. Those of you, who missed the first part, click here.
Now we are recommending 5 more books (in no particular order) that should be essential readings for any marketer. Enjoy!
Permission Marketing: Turning Strangers Into Friends And Friends Into Customers By Seth Godin
Written by one of the world’s foremost marketing experts, this avant garde book explains the shortcomings of interruptive marketing and how a permission based approach is essential in establishing long term customer relationships.
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant By Renée Mauborgne
A thought-provoking seminal work, this book talks about eliminating competition by finding untapped new market spaces (blue oceans). It will change the way you look at your competition.
Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies By Charlene Li and Josh Bernoff
One of the original books on social media, it takes an authoritative look at social technologies and how to integrate social media into your marketing strategy.
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly By David Meerman Scott
New rules indeed! This book provides a comprehensive view of the new online marketing landscape. It ties all the web 2.0 elements together and provides a blueprint on how to be successful in this changing age. Full of tactical examples and action plans, it is a must read for inbound marketers.
Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity By Avinash Kaushik
Per Seth Godin, “Analytics is vitally important, and no one explains it more elegantly, more simply, or more powerfully than Avinash Kaushik. Consider buying up all the copies of this book before your competition gets a copy.”